Helping independents and their suppliers work closer and more openly together

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GUIDELINES

In 2011 a number of independent specialist wine retailers complained about what they felt was unfair treatment at the hands of suppliers – when wines they believed were destined exclusively for the independent sector ended up on sale, at lower prices, elsewhere. Harpers convened a steering group of members, comprising suppliers and independent merchants, surveyed the sector and developed a set of guidelines to help ensure greater transparency between the two groups.

THE 7 PLEDGES

1

Suppliers that want to publicly endorse the Harpers’ Merchants Best Practice Guidelines should commit themselves to these principles and conduct a transparent relationship with their customers in the independent sector.


2

That these suppliers commit to a transparent independent merchant strategy which makes clear which channels of distribution they are trading in. This should be made available on request to individual wine merchants.


3

Independent merchants can request information from these suppliers on an individual basis about which channel of distribution the wines and spirits they are interested in stocking are distributed in.


4

Sales representatives of these suppliers must be made aware of their distribution strategy covering independent wine merchants.


5

These suppliers should, on request from an independent wine merchant, be able to set out how this strategy is managed within their company and understood by their own sales staff.


6

That training and information is being provided on these suppliers’ distribution management strategy to sales staff.


7

That these suppliers should inform affected independent merchants if the distribution management strategy for a particular wine or spirit changes.

ABOUT

An introduction to Harpers' Best Practice Guidelines, where it started and how it has grown.

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GET INVOLVED

There are now a number of ways in which you can help publicise the fact you have signed up to the Best Practice Guidelines

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TWEET!

Tweet your Best Practice news and achievements using:

#HarpersBestPractice

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