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Lidl Christmas

Lidl comes out top of the grocers for the most effective Christmas TV ad Video

12 Dec 2014 | By Richard Siddle

As if Lidl’s 2014 could not get any better, it has now been found to have produced the most effective Christmas television advert, even beating John Lewis’s Monty the penguin in to second place.

Campaigns

Professor Ian Gilmore, chair of the AHA

Doctors call for the duty escalator to be reintroduced

26 Feb 2015 | By Arabella Mileham

Doctors and alcohol charities are calling on the government to reinstate the alcohol duty escalator in the Budget in March.

More from Campaigns

Online video platforms like YouTube will be used every day by wine companies in the future

How video will be the norm in wine marketing within three years says Matthew Dickinson

23 Feb 2015 | By Matthew Dickinson

Following last week’s web video masterclass and seminar hosted by Google and YouTube for members of the UK wine trade and students from Burgundy’s School of Wine Business, wine consultant Matthew Dickinson gives his personal summary and looks at how video is going to change the way the wine industry communicates.

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Tim Atkin

Tim Atkin MW: What we can all learn from the failure of Vinopolis Subscription

06 Feb 2015 | By Tim Atkin

Is it really 16 years since Vinopolis opened its doors to the public? I can clearly remember the hoopla and sense of anticipation that accompanied the launch of London’s self-styled “premier wine-tasting experience and visitor attraction”.

Jacob's Creek is back on the TV

Jacob's Creek turns to its winemakers and growers for new TV campaign Video

30 Jan 2015 | By Richard Siddle

  Rather than just rely on stunning Australian scenery to sell its wines Jacob’s Creek has turned to the actual winemakers and growers behind the brand in its new television advert that hits our screens from February 1.

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