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Joe Wadsack, the acclaimed wine broadcaster and consultant, will make his first appearance as the new face of wine on BBC’s Food & Drink programme when the programme is re-launched with two Michelin-star chef, Tom Kerridge, on January 2, 2015.
As if Lidl’s 2014 could not get any better, it has now been found to have produced the most effective Christmas television advert, even beating John Lewis’s Monty the penguin in to second place.
On the face of it, Waitrose’s commitment to making its beer, wine and spirits departments “destinations” in their own right is a no-brainer.