Our favourite wine campaigns:
Get Engaged news
Wine selling for £6 or less is shit. Not my words but those of advertising legend Sir John Hegarty at the Wine and Spirit Trade Association conference.
It was definitely a Summer of Love kind of a think though the cheerful crowd was not holding hands, singing Kumbaya and getting high on LSD, but rather handling Riedel glasses, dancing itself silly and getting tipsy on red wine.
One comment on my recent piece on the importance of branding was that it is all very easy to argue that one should invest in branding but it would be rather more useful, at least to those already ‘converted’, to provide some insights into how best this might be achieved.