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Our favourite wine campaigns:

Jerry Lockspeiser

Jerry Lockspeiser: why we should celebrate £6 wines not denigrate them

26 Sep 2014 | By Jerry Lockspeiser

Wine selling for £6 or less is shit.  Not my words but those of advertising legend Sir John Hegarty at the Wine and Spirit Trade Association conference.  

Comments (2)

Arto Koskelo - what does wine blogging any more?

Arto Koskelo on wine blogging - a revolution that never happened

25 Sep 2014

It was definitely a Summer of Love kind of a think though the cheerful crowd was not holding hands, singing Kumbaya and getting high on LSD, but rather handling Riedel glasses, dancing itself silly and getting tipsy on red wine.

Comments (4)

Mike Paul

Mike Paul's 7 steps to success with new product developement in wine

23 Sep 2014 | By Mike Paul

One comment on my recent piece on the importance of branding  was that it is all very easy to argue that one should invest in branding but it would be rather more useful, at least  to those already ‘converted’, to provide some insights into how best this might be achieved.

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