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Wine companies must have a “consumer-centric” approach to draw in and stay relevant to new generations of wine drinkers, says Rabobank.
There is a prevailing school of thought in the advertising business that to change consumer behaviour you first need to change consumer attitudes [and by consumer behaviour we mean getting people to buy stuff].
Tesco customers’ calls for increased variety in its Finest wine range were answered this week as the supermarket added seven new wines – including a Riesling from Slovenia.