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Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.
The Conseil Interprofessionel du Vin de Bordeaux (CIVB) is launching its first global marketing campaign to help counter falls in sales by both volume and value. Its seven priority markets - China, USA, UK, Japan, Germany, Belgium and France - will soon be flooded with new atmospheric images drawn up by leading British advertising agency, Isobel.
From its invention in the 17th century gin has always had a murky reputation. Poor quality grain and low prices led to a virtual epidemic of extreme drunkenness. In fact, the impact was so great that the nickname “Mother’s ruin” remains with us today.