Watch & Listen
As if Lidl’s 2014 could not get any better, it has now been found to have produced the most effective Christmas television advert, even beating John Lewis’s Monty the penguin in to second place.
Doctors and alcohol charities are calling on the government to reinstate the alcohol duty escalator in the Budget in March.
Following last week’s web video masterclass and seminar hosted by Google and YouTube for members of the UK wine trade and students from Burgundy’s School of Wine Business, wine consultant Matthew Dickinson gives his personal summary and looks at how video is going to change the way the wine industry communicates.
Is it really 16 years since Vinopolis opened its doors to the public? I can clearly remember the hoopla and sense of anticipation that accompanied the launch of London’s self-styled “premier wine-tasting experience and visitor attraction”.
Rather than just rely on stunning Australian scenery to sell its wines Jacob’s Creek has turned to the actual winemakers and growers behind the brand in its new television advert that hits our screens from February 1.