Our favourite wine campaigns:

What do consumers really think about wine?

Wine firms must be consumer-centric to win new generation of drinkers

22 Jul 2014 | By Gemma McKenna

Wine companies must have a “consumer-centric” approach to draw in and stay relevant to new generations of wine drinkers, says Rabobank.

Guiness Made of More campaign

Andy Palmer on why big brands have forgotten advertising is about "selling" Video

18 Jul 2014

There is a prevailing school of thought in the advertising business that to change consumer behaviour you first need to change consumer attitudes [and by consumer behaviour we mean getting people to buy stuff].

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Tesco new drinks fixture

Tesco ramps up Finest range in response to consumers

17 Jul 2014 | By Gemma McKenna

Tesco customers’ calls for increased variety in its Finest wine range were answered this week as the supermarket added seven new wines – including a Riesling from Slovenia. 

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