English wine to be 'spotlight' of this year's London Wine Fair

Over 5,000 people have signed up for the London Wine Fair so far this year, which is once again returning to the Kensington Olympia in May.

The fair is one of the major dates in the trade’s calendar, bringing together producers, distribtors and buyers from all over the globe.

It seems that there will be a spotlight on English wine at the fair, with visitors surveyed at registration having highlighted wine from the UK as one of the categories they would be most interested in exploring.

France came out top, followed by Italy, Spain, Australia, and the UK in fifth place.

Old World leaders France and Italy are set to dominate with over 42% of visitors expressing interest in the combined categories to date.

The UK was rated above those with a far greater presence in the domestic market and globally, namely South Africa, Argentina, Chile, and New Zealand.

The straw poll had showed how far the English wine category had progressed in the last few years, said show director, Ross Carter.

”Less than a decade ago it was barely on the radar and now we have 20 wineries at this year’s fair: generically, within the English Wine Producers pavilion and ‘Wines of Somerset’ – exhibiting for the first time with Aldwick Court Farm & Vineyard and Smith & Evans on importer stands, and as individual exhibitors,” he said, adding the interest reflected both the category growth but also the significant leap in quality over recent years.

Registration, which opened on March 16, also asked potential visitors to identify price point, grape variety and current issues which were of most interest.

Traditional grape varieties dominated, with nearly a third of visitors so far selecting Pinot Noir as their number one, followed by Chardonnay, Cabernet Sauvignon, Sauvignon Blanc, Malbec, Riesling, Merlot, Albariño, Tempranillo and Shiraz.

Visitors were revealed to be most interested in is the premium category, from £10 to £14.99, while in terms of trends and issues 

exchange rates, duty on wine, and the EU trade deal were of most concern to this year’s visitors.

The London Wine Fair comes to the Olympia on Monday 22 and Wednesday 24, May.




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