To create something genuinely different in any market you need to try and satisfy an “unmet need” that “makes people’s lives better” in that sector, according to Greg Lambrecht, founder and inventor of the Coravin wine preservation system.
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Specialist Importers Trade Tastings
International Wine Challenge
Now in its third year, the Harpers Awards has quickly established itself within the industry as a key event of the year. The awards ceremony is the perfect opportunity for businesses and personalities to make their mark on the sector and stand out further from the competition.
The Specialist Importers Trade Tastings, better known as SITT within the industry, are a collection of focused wine tastings dedicated to serving the independent sector.
The conference heard from experts in many fields including branding, packaging, multi-channel retailing, digital communications and emerging markets, starting the debate about how the industry can innovate and prepare better for the future.
The Emerging Regions Tasting has been created to offer a unique proposition as the only tasting showcasing wine regions of the globe yet to be fully discovered by the UK market.
Every year the International Wine Challenge celebrate outstanding achievements in the UK wine trade and are recognised as the leading industry awards.