Champagne Occasions is a new Harpers initiative created exclusively for the on-trade and specialist independent retail sectors – taking an overall look at the category and thinking about the opportunities to drive growth and ultimately profitability via these channels.
Through a series of roadshow debates and tastings - including a dedicated consumer research session - we will look to establish where the opportunities lie for Champagne and could the trade be doing more to sell and grow this potentially highly profitable category.
Each roadshow will take place in a different UK location – Newcastle, Manchester and Bristol, as we want to learn about Champagne consumption OUTSIDE of the London hub.
Consumer research session, in conjunction with Local Wine School, Newcastle.
To read the report click here
On-trade roadshow, Seventh Floor Restaurant – Harvey Nichols, Manchester
Independent retailers roadshow – Bristol
Independent buyers trip to Champagne
Our Champagne Occasions partners are committed to servicing the on-trade and independent retail channels and who will be involved throughout the campaign. These are:
Read how our Champagne Occasions partners educate the consumer,click here
Our 2013 partners are now confirmed however we still have availability for one additional partner to the 2014 elements of Champagne Occasions.
Registration for the 2013 events is now closed. If you are an independent retailer based in the south west and would like to express interest in getting involved with the Winter/Spring 2014 independents roadshow in Bath (limited to just 10 retailers) please email Harpers.firstname.lastname@example.org
Neil Phillips (aka The Wine Tipster) has joined forces with Harpers as host and Master of Ceremonies for Champagne Occasions. Neil brings with him a wealth of expertise and experience in Champagne education and has just been announced as runner up in the Champagne Bureau’s 2013 Champagne Ambassador Awards.
He will be hosting our on-trade roadshow in Manchester and the independents roadshow in Bristol. You can find more details on Neil here: