Family Helfrich claims ‘world first’ with Instagram wine list
Family Helfrich, the premium arm of Les Grands Chais de France (GCF), has launched what it claims to be the world’s first trade wine list on Instagram.
The list, which can be viewed by following @family_helfrich_gcf_wines on the social media platform, comprises a condensed menu of around 250 wines introduced to provide customers with the ability to browse, share, see bottle shots, tasting notes, closure type, wine style and get instantly notified of new wines all from one online source, said the business.
The objective was to save the time spent waiting for printed wine lists to appear and avoid the problem of them quickly becoming out dated, while also providing customers with a “straightforward and instantly updated reference library”, it added.
“We wanted to surprise people in the on-trade by bringing our wines to life in a way that complements the forward-thinking nature of our business,” said Chris Davies, on-trade and independents sales director for Family Helfrich.
In particular, Family Helfrich was seeking to support its clients who were selling to their customers from a handheld device whilst on the move, he added.
“We are moving our wine list away from the standard wine industry printed paper format so that our customers and distributors have a system that is user-friendly, easy to navigate and bang up to date all the time,” said Davies.
The app is set to be demonstrated to customers at the London Wine Fair (LWF) next month.