Absolut Vodka teams up with Live Earth |
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| Monday, 21 January 2008 | |
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Absolut Vodka has launched an initiative in the US to raise the issue of climate change. A series of 60 short film clips, produced in association with Live Earth will encourage consumers to take small steps in their daily lives to solve global warming.
"Absolut boldly embraces finding a solution to the climate crisis by inspiring consumers and the hospitality industry to move from thought to action," said Ian Crystal, brand director, Absolut Vodka. "Through our partnership with the Live Earth Film Series and other compelling promotions, events and marketing components, we are afforded a unique opportunity to influence consumers to enjoy a social lifestyle while having a real impact on global warming." The Live Earth Film Series will run for a year. View a selection of the films on the Live Earth site by clicking here.
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