Consumer & Marketing
The wine trade is betting on fruit-flavoured wines – such as raspberry and grapefruit – as an upcoming trend for the UK market.
Consumers are prepared to pay more for a bottle of wine if it’s slightly more expensive in the first place, a study has found.
There is a prevailing school of thought in the advertising business that to change consumer behaviour you first need to change consumer attitudes [and by consumer behaviour we mean getting people to buy stuff].
For one day, I tried to stay away from Facebook, but my social media addiction proved stronger. As it turns out, such addiction may be unavoidable. At least that is what some 450 participants from 32 countries heard in Florence Italy, in a panel discussion during a four-day symposium (15-18 May) organized by the Institute of Masters of Wine.
The sophisticated drinker is the next dominant consumer, with French wines set to shine, according to a report from Wine Business Solutions.
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You must have seen the shoe video by now. That’s the one where Stephen Cronk, owner of Mirabeau Wines in Provence, demonstrates how to open a bottle of wine without a corkscrew, using only a shoe. It has been viewed by 3.2 million people around the globe since it was posted last week.
Wine firms will start to make better use of consumer taste preferences to boost sales within the next year, says industry expert Justin Howard-Sneyd MW. Justin Howard-Sneyd MW A better understanding of consumer taste preferences is on the horizon, ...
Leading British drinks producers are endorsing men’s fashion by linking up with this week’s London Collections: Men event.
Are we all talking a foreign language? Subscription
Effective communication is vital for an industry fighting for customers. But it means using a language consumers understand, heard October’s DWCC conference in Rioja. Richard Siddle and Erin Smith report.
In the second of her specialist columns looking at how best to implement social media in to your business, Bernadette Costello offers her top tips on how to use video.
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