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Guiness Made of More campaign

Andy Palmer on why big brands have forgotten advertising is about "selling" Video

There is a prevailing school of thought in the advertising business that to change consumer behaviour you first need to change consumer attitudes [and by consumer behaviour we mean getting people to buy stuff].

Panos Kakaviatos

Panos Kakaviatos on the struggle to keep up with wine communications

For one day, I tried to stay away from Facebook, but my social media addiction proved stronger. As it turns out, such addiction may be unavoidable. At least that is what some 450 participants from 32 countries heard in Florence Italy, in a panel discussion during a four-day symposium (15-18 May) organized by the Institute of Masters of Wine.

France map

French wines set for success with advent of sophisticated consumers

The sophisticated drinker is the next dominant consumer, with French wines set to shine, according to a report from Wine Business Solutions.

Consumers

Euromonitor: Top 10 Global Consumer Trends for 2014 Subscription

Get on top of the key changes in consumer needs and behaviour with exclusive access to Euromonitor’s new Top 10 Global Consumer Trends for 2014 by Daphne Kasriel-Alexander. Simply click here to access the download for this.

How to open wine with a shoe video hits over 3 million viewers Video

You must have seen the shoe video by now. That’s the one where Stephen Cronk, owner of Mirabeau Wines in Provence, demonstrates how to open a bottle of wine without a corkscrew, using only a shoe. It has been viewed by 3.2 million people around the globe since it was posted last week.

Justin Howard-Sneyd MW

Tapping into taste preferences will soon change wine buying, says Justin Howard-Sneyd

Wine firms will start to make better use of consumer taste preferences to boost sales within the next year, says industry expert Justin Howard-Sneyd MW. Justin Howard-Sneyd MW A better understanding of consumer taste preferences is on the horizon, ...

(Right to left): Eric Heerema (owner and chief executiveof Nyetimber), Jason Basmajian (creative director at Gieves & Hawkes), Hannah Heerema (Nyetimber).

British drinks producers back London Collections:Men

Leading British drinks producers are endorsing men’s fashion by linking up with this week’s London Collections: Men event.

Digital Wine Communications Conference, Rioja

Are we all talking a foreign language? Subscription

Effective communication is vital for an industry fighting for customers. But it means using a language consumers understand, heard October’s DWCC conference in Rioja. Richard Siddle and Erin Smith report.

Social media and video

Social media insights: how to make the best use of video

In the second of her specialist columns looking at how best to implement social media in to your business, Bernadette Costello offers her top tips on how to use video.

THE JWT AUSTERITY INDEX

The JWT Austerity Index Subscription

Austerity Index: How consumers are spending their money and coping in these times of austerity

Harpers Design Awards 2013

Harpers Design Awards 2013: Winners and judges report

All the winners, results and judges’ comments in Harpers Design Awards 2013….

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