Brand Opus' Avril Tooley

Avril Tooley on the advertising challenges and opportunities for dark spirits brands

From its invention in the 17th century gin has always had a murky reputation. Poor quality grain and low prices led to a virtual epidemic of extreme drunkenness. In fact, the impact was so great that the nickname “Mother’s ruin” remains with us today.

Founders of the Collective Rowena Curlewis and Margaret Nolan

Australian drinks design studio the Collective opens first European office

The Collective, a Sydney-based drinks design agency, has opened its first outpost outside Australia, in London.

Wine Vision 2014

Wine Vision 2014 turns spotlight onto the wine and consumers of the future

The future of wine, from emerging markets to evolving consumers, will be up for debate at this year’s second Wine Vision event which takes place in November.

Shopping for wine

Consumer confidence rises despite drop in wine and spirits sales says WSTA

There are further signs that the economy is recovering and consumer confidence is returning despite a fall in wine and spirits sales, according to the latest market report issued by the Wine & Spirit Trade Association.

Direct Wines inforgraphic

South American online focus: what are wine consumers looking for online? Subscription

Harpers has linked up with to find out who’s drinking what in the South American category and what makes consumers tick

Wines of Chile

Wines of Chile plans major new consumer event

Wines of Chile is planning a major new consumer event for 2015 to raise awareness about the South American country as a whole, says new UK director Anita Jackson.

Fruit flavours

Wine trade bets on fruit-flavoured wines

The wine trade is betting on fruit-flavoured wines – such as raspberry and grapefruit – as an upcoming trend for the UK market.

Supermarket wine

Consumers prepared to pay more for pricier wines, report finds

Consumers are prepared to pay more for a bottle of wine if it’s slightly more expensive in the first place, a study has found.

Guiness Made of More campaign

Andy Palmer on why big brands have forgotten advertising is about "selling" Video

There is a prevailing school of thought in the advertising business that to change consumer behaviour you first need to change consumer attitudes [and by consumer behaviour we mean getting people to buy stuff].

Panos Kakaviatos

Panos Kakaviatos on the struggle to keep up with wine communications

For one day, I tried to stay away from Facebook, but my social media addiction proved stronger. As it turns out, such addiction may be unavoidable. At least that is what some 450 participants from 32 countries heard in Florence Italy, in a panel discussion during a four-day symposium (15-18 May) organized by the Institute of Masters of Wine.

France map

French wines set for success with advent of sophisticated consumers

The sophisticated drinker is the next dominant consumer, with French wines set to shine, according to a report from Wine Business Solutions.

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