Jerry Lockspeiser is a wine-industry expert, entrepreneur, author and business consultant. His first company, Vinceremos Wines, pioneered the importation of organic and Third World wines and spirits into the UK. His second, Bottle Green Ltd, sourced, made and branded wines from around the world, becoming a major supplier to the high street multiple sector. It was sold in 2004. He is chairman of Off Piste Wines, consultant to a wine company in Chile and co-owner of a small UK based software company. In 2007 he created the ‘Call My Wine Bluff’ fundraising event in support of ActionAid’s work in the developing world which has raised over £600,000. In 2010 he launched the Millione wine brand, a social business whose profits fund the building of primary schools in Sierra Leone. Four schools have been built to date. He is a fellow of the RSA, marathon runner and RAC qualified motor cycle instructor.
There is no doubt that ratings works. A book I was thinking of buying has an average 4.7/5 stars from 565 reviewers on Amazon. A restaurant on trip advisor has a straight 5/5 from 490, and a red wine on Laithwaites’ site averages 4.4/5 amongst 439. These are not just marketing views invented by the owner’s partner and a few friends. These are things a LOT of people like.
Would you buy wine from a fascist? Would you recruit a star salesman with a history of punching his colleagues?
Jerry Lockspeiser gives his assessment of the new book by Deidre Heekin: An Unlikely Vineyard.
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