Craggy Range is regarded throughout the world as one of, if not the most prestigious, New Zealand wine company, specialising in the production of ultra-premium single vineyard wines. Our ambition is to make world-class wines from a range of specially selected vineyards throughout the country.
We have grown significantly since our inception in 1999, driven by the highly regarded and respected reputation of the Craggy Range brand in many international markets. As a result of our expansion we now have branches in Australia and Europe. In order for us to execute the next phase of our growth strategy, we need to recruit a high calibre Marketing Director.
Reporting directly to the Managing Director, this role will act as brand caretaker and develop highly tuned and innovative international marketing plans for the Craggy Range brand. There will also be a requirement to develop marketing plans for other brands within our group, including the Wild Rock Wine Company. There is also a significant wine ambassadorial component to the role based largely around our visitor program, encompassing both the domestic and international markets.
The successful candidate will be a marketing specialist and have significant experience in public relations, relationship marketing and brand management. Ideally this will have been obtained within the wine or spirits trade, or at least a luxury goods market. An understanding of successful direct marketing and loyalty programs with trade and consumers would be an advantage. Strong wine knowledge and an enjoyment of the product are imperative.
This is a very exciting role, one that is crucial to our ambitions and success as a world class wine maker.
