Vibha Hardaker has been appointed as the new group marketing director at the Thresher Group.
She will report to Lloyd Stephens, trading director at Thresher Group, and will be heavily involved in the company's plans for a revamp across its three brands (Threshers, Wine Rack and The Local).
Hardaker has substantial retail experience including almost a decade at Tesco.
Stephens commented: “We're delighted to have Vibha on board as Thresher Group enters an exciting new phase. Marketing is essential to our brand overhaul strategy and Vibha's retail experience will help us achieve our ambitious growth objectives.
“In particular, Vibha has significant customer-focused expertise which will ensure Thresher Group boosts its appeal to existing and new customers.”
Hardaker added she was “excited” to join the group during a “period of customer focussed transformation”.
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