To accompany its recent website launch, Bowmore Whisky has launched a new digital campaign featuring a series of short films.
The 'Bowmore Way' section is a collection of short videos advising consumers on the best way to enhance life experiences.
Glen Moore, company brand director, said the videos showed “the rules of traditional etiquette” and “how to achieve 100% perfection in every situation”.
Digital agency Chunk designed the campaign while the video – which will rotate on a two-week basis – was produced by The Gate Films.
The films are divided across several categories; fashion, food and drink, lifestyle, sport and whisky.
For a selection of the films, click the video below.
Jacob Aagaard, British chess champion 2007, shows how to force checkmate in four moves
Edward MacAffer, Bowmore distillery manager, shares his barley turning method
Chris Kilpatrick, cigar manager Royal Mile Whiskies, on the selection and smoking process
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