Beam Global UK has launched the second phase of its "Create Your Space" ad campaign in a bid to build an emotional connection between Teachers Whisky and men over 30.

National press activity will run throughout September in support of an on-pack promotion on 100,000 bottles of Teacher's, which offers consumers the chance to win either a classic car or one of 250 tool kits worth £150 each. The activity directs visitors to a microsite designed to imitate an ideal of ‘manspace'.

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