Wines of Argentina (WoA) has launched a website dedicated entirely to the London International Wine Fair (LIWF) this May.
It aims to help attendees cut through the crowds for the three-day event and uses a newsfeed, downloadable documents and an Argentina-focussed floor plan.
Tim Johns, WoA campaigns cocordinator, said the website aimed to “put everything in one place” with “downloadable information prior to the event”.
“Having an updated platform 24-hours a day allows users to do this,” he added.
The site will feature:
• A list of the wineries participating on our pavilion • The whereabouts of the other member wineries, aka Los Otros, who will be on their agents stand • Details of the 'Why Argentina Matters' seminar • List of the wines for the Malbec New Release Tasting • Press releases, news & product launches section
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