Tavernello launches Tetra-Pak campaign

Italian brand Tavernello, has announced the launch of a six-figure advertising and sampling campaign to highlight the ecological of the Tetra-Pak.

 

‘Loved by Nature. Adored by Italians' - is designed to reinforce the environmental benefits of the Tetra-Pak brand as an eco-friendly and sustainable alternative to traditional glass bottles.

 

Beginning mid-July, the campaign will feature across print, online, outdoor and broadcast media until the end of August.

 

Expansive in-store sampling activity encompassing 60 Tesco stores nationwide will also take place.

 

The Tavernello UK website - www.tavernello.co.uk - has been updated to feature a consumer competition to win one of five luxury eco retreats to Tuscany.

 

Caviro export business unit manager, Pier Luigi Calcagnile, said: "The UK remains a key focus for Tavernello, and the launch of the ‘Loved by Nature. Adored by Italians' campaign will further build our brand awareness in this highly competitive market."

 

Sourced from selected vineyard sites in the Emilia-Romagna region of Northern Italy, the portfolio features a 100 per cent Sangiovese and a white blend of 80 per cent Trebbiano and 20 per cent Pinot Bianco.

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