|Jago warns consumers still scared of wine|
|Written by Gemma McKenna|
|Friday, 10 September 2010 09:35|
The UK wine industry doesn’t understand its customers, who are “fearful” of engaging with wine, warns Tesco’s head of beers, wines and spirits Dan Jago.
Jago told Tuesday’s Global Wine Conference “none of us (in the trade) are really clear about what it is we are doing now or what we are going to do next”, adding that the wine market was “in turmoil”.
“What do customers think they want? I’m not sure they know, and I’m not sure we as businesses are very good at helping them,” said Jago.
“Fear is something we spend too much time ignoring”, he said, adding that younger, Generation Y customers were “fearful and simply not engaging with wine”.
“We need to be ahead of customers, but to do so we’ve got to really hear what they’re saying,” he added.