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Aspall Suffolk Cyder enters Scottish on-trade

Published:  30 November, 1999

Aspall has launched its super-premium Suffolk cyders into Scotland, as part of its ongoing UK expansion into the premium on-trade.

Belhaven Brewery is now listing Perronelle's Blush, the cyder blended with blackberry liqueur, and Aspall Draught Suffolk Cyder (keg format), which are now both available to its 700 free-trade customers in Scotland.

Aspall, which dates back to 1728, is England's oldest family-owned premium cyder producer and is currently run by the eighth generation of the Chevallier Guild family. All Aspall cyders are made from 100% fresh-pressed English apple juice with the majority of apples sourced from local East Anglian orchards. Two further styles, Aspall Premier Cru Suffolk Cyder and Organic Suffolk Cyder, complete the four-strong range.

The Aspall salesforce is currently out on the road visiting Belhaven customers, presenting Aspall cyders and communicating the importance of serving them in branded goblets to provide a quality drinking experience.

Barry Chevallier Guild, Aspall partner, says: "Since Aspall Suffolk Cyder was relaunched in 2000 it has won numerous awards for quality and is selectively available in on-trade outlets as well as the off-trade. Launching into Scotland was the next natural progression for Aspall Suffolk Cyder and Belhaven is a perfect fit as it reflects the product's premium and quality credentials."

Shelagh Bryce, Belhaven's director of customer services, says: "Aspall Suffolk Cyder adds value to our licensees' pubs by providing a point of difference, allowing them to stand out from the competition. Consumers are increasingly looking for premium, authentic products and Aspall Suffolk Cyder matches this need and complements our premium portfolio perfectly."

All Belhaven font installations will feature Aspall's newly designed badge, created for better standout at the bar.

Source: Aspall