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Asda sees 46% increase in French wine sales

Published:  30 November, 1999

Asda has reported a 46% upsurge in sales of French wine after giving it additional shelf space and bringing in price offers on a number of premium products.

The retailer says this increase has given it an 8.6% share of the French wine market in the UK, up from 5.8% this time last year.

Since April Asda has given over more shelf space to French wines and introduced price offers on product such as Chablis, Sancerre and Pouilly Fume.

"After taste testing a premium wine which has been on offer, customers are returning to buy it even when it's at full price," said Asda wine buyer Michelle King.

She added: "We've also seen a recent surge in interest in Italian and Eastern European wines, which - along with the French rises - have helped Asda push overall sales up by 11.7% across our entire wine category.

"This bucks the national trends, where the wine market has grown by only 4.6%."

Top Selling Reds

1. JP Chenet Cabernet Syrah 4.12
2. ASDA Extra Special Cotes du Rhone 4.62
3. Cuvee Julienne Chateauneuf 11.98
4. ASDA Extra Special Claret 4.48
5.French Connection Cuvee Red 3.96
6.ASDA Cotes du Rhone 3.10
7.JP Chenet Premier Sauvignon 4.98
8. ASDA Extra Special Medoc 5.98
9.ASDA Claret 2.98
10. ASDA French Merlot 3.13

1. JP Chenet Colombard Chardonnay 4.11
2.ASDA Chablis 6.47
3.ASDA Muscadet 3.08
4.Sancerre Lescarpe 7.98
5.Piat Medium White 3.97
6.JP Chenet Premier Chardonnay 4.98
7. Chablis Le Donjon 7.98
8. Kiwi Cuvee Sauvignon 4.98
9. French Connection Cuvee White 3.98
10. French House White 2.59