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PLB appoints two new brand managers

Published:  18 January, 2007

PLB has expanded its marketing department with the creation of two brand manager roles.

Shelton has been at PLB since 2002, where he has held a variety of marketing-based roles and worked across the company's multiple grocer accounts. He was involved in the launch of Chileno five years ago (now a Top 50 supermarket brand), has been instrumental in Piccini becoming the UK's number one Chianti, and helped generate a growth of 117% for the South African Spier brand.


"Creating these brand manager positions was the next logical step in the on-going development of our marketing function," comments PLB's managing director Peter Darbyshire. "The fact that Adam and Paul are bringing complementary skills and knowledge to their roles means they are also the ideal candidates to champion our work in the on and off-trades respectively."