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Diageo sells 19 brands to Sazerac

Published:  12 November, 2018

Diageo has agreed to sell 19 brands to Sazerac, the US distiller, for $550 million.

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Haig Club aims to shatter whisky myths with new push

Published:  23 October, 2018

Diageo’s Haig Club aims to shatter whisky drinking myths in a new print ad campaign featuring David Beckham.

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Diageo training programme returns for third year

Published:  01 October, 2018

Diageo is launching its Learning for Life programme in London this week for the third year running to help train the next generation of bartenders.

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Beer and pink gin help fuel rise in Diageo GB Sales

Published:  26 July, 2018

Diageo has seen its annual GB sales rise by 8% helped by its core gin and beer offering and ‘innovative’ NPD including pink gin.

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Diageo backs new gin flavour guide

Published:  08 June, 2018

Industry body The Gin Guild has proposed a new initiative to end consumer confusion over the flavour properties of different kinds of gin.

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Justerini & Brooks reclaims UK distribution of J&B Rare whisky

Published:  02 May, 2018

Justerini & Brooks has reclaimed the exclusive UK distribution of its house whisky - J&B Rare, after a 21 year gap.

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Diageo earmarks £150m for investment in its Scotch whisky experience

Published:  17 April, 2018

Diageo has announced it will invest £150 million in its Scotch whisky experience across the next three years.

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Diageo acquires German aperitif Belsazar from Distill Ventures

Published:  15 March, 2018

Diageo has acquired premium aperitif Belsazar from Germany’s Black Forest for an undisclosed sum.

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Gin boom boosts Diageo’s UK performance

Published:  25 January, 2018

Diageo has reported a 7% increase in net sales in its first half year boosted by a strong performance from its gin portfolio.

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Diageo boss calls for action over “scandalous” talent waste in wake of Brexit

Published:  28 November, 2017

Diageo boss Ivan Menezes has claimed that there is a “scandalous waste of talent” in the UK with 790,000 young people not in education, unemployment or training (NEET).

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Global Drinks Forum: a taste of future on-trade trends

Published:  13 November, 2017

Immersive experiences, category blur and premium drinks were hot topics at the recent Global Drinks Forum in Berlin, where the trends shaping the on-trade were put under the spotlight.

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Diageo World Class panel reveals top cocktail trends

Published:  25 August, 2017

Leading mixologist and chefs have highlighted four trends that will change the way consumers drink cocktails in 2018.

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Diageo follows-up strong interim results with 25% rise in operating profit

Published:  27 July, 2017

Diageo continues to accelerate in the fast lane by growing market share in both the on and off-trades in the UK over the past year.

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Diageo to acquire Casamigos for $1 billion

Published:  22 June, 2017

Global spirits giant Diageo is buying George Clooney’s tequila brand as part of a major push into the category.

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Diageo challenges £107m tax bill

Published:  12 May, 2017

HMRC has ordered spirits giant Diageo to pay a whopping tax bill of £107m as part of an investigation into ‘diverted profits’.

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Rio Ferdinand captains new Captain Morgan push

Published:  10 May, 2017

Diageo has signed ex-England football captain Rio Ferdinand to head up a new global TV campaign for the rum brand. 
The commercial, which kicks off today in the UK, features Ferdinand and brand ambassador Captain Morgan, and is focused on the former’s insatiable appetite for ‘fun and infectious’ humour. T

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The week that was: top news, Q&As and opinion on Harpers.co.uk

Published:  03 February, 2017

In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.

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Diageo announces plans for £18.6 million distillery and whiskey project in former Guinness Power House

Published:  01 February, 2017

Diageo has announced plans to re-enter the Irish whiskey market after selling Bushmills two years ago.

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The week that was: top news, Q&As and opinion on Harpers.co.uk

Published:  27 January, 2017

In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.

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Diageo celebrates growth in 2017 interim results

Published:  26 January, 2017

Spirits giant Diageo has reported a better than expected rise in sales helped by improvements in its US business and its Scotch portfolio.

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