Harpers Wine & Spirit Trade News

Diageo embarks on biggest ever marketing campaign for Johnnie Walker Scotch brand

Published: 17 September, 2015

Johnnie Walker has launched what is billed as the largest global marketing campaign in its history.

Tanqueray looks to the past to inspire limited edition Bloomsbury gin launch

Published: 16 September, 2015

Diageo Reserve has introduced a limited edition version of Tanqueray gin based on a 19^th century recipe from the company's archives.

Dalwhinnie releases Winter's Gold single malt whisky with a frozen perfect serve

Published: 18 August, 2015

A single malt whisky recommended to be served frozen has been launched by Diageo-owned Scotch whisky producer Dalwhinnie.

Diageo GB results provide global giant with rare good news

Published: 30 July, 2015

Diageo GB has announced a rise in net sales of 3% in the year to end 30 June, despite mixed fortunes for the group elsewhere in the world.

Diageo facing scrutiny in US over claims of artificially inflating sales

Published: 24 July, 2015

Diageo is facing a probe from the US Securities & Exchange Commission into its distribution activities in the country.

Gin Guild survey: Six out of 10 on-trade customers ask for a gin by brand name

Published: 23 July, 2015

A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.

Tanqueray builds a gin garden in the middle of London's Quaglino's restaurant

Published: 14 July, 2015

Part of the famous Quaglino's restaurant in London's West End has been converted into a gin garden for guests to make their own cocktails in a promotion by Tanqueray.

Pimm's to take centre stage at Queen's 90th birthday celebrations

Published: 09 July, 2015

Diageo has signed up as one of five official corporate partners for a massive street party to mark the Queen's 90^th birthday next summer.

Smirnoff pledges to fight ban after regulator rules ad breached code

Published: 08 July, 2015

Diageo has said it will fight to overturn a ban on an ad for Smirnoff vodka imposed by the Advertising Standards Authority.

F1 stars sign up with Johnnie Walker for anti drink-driving pact

Published: 06 July, 2015

Johnnie Walker has joined up with the Honda Formula 1 team to launch a campaign for consumers to make an anti drink-driving pact.

Hawksmoor's Reynolds takes UK title in Diageo World Class contest

Published: 19 June, 2015

The UK final of Diageo Reserve's World Class bartending competition has been won by Ali Reynolds of Hakwsmoor in London's Spitalfields.

American whiskey challenges Johnnie Walker lead in alcohol power list

Published: 10 June, 2015

Johnnie Walker has retained its title as the world's leading alcohol power brand - but risks losing the crown in future years.

Diageo stock climbs amid takeover rumors

Published: 08 June, 2015

Diageo's (Bloomberg: DGE:LN) stock has been climbing in early morning trading up nearly 7% following news of a potential takeover of the drinks' giant.

Diageo revamps Smirnoff bottles following launch of new ad campaign

Published: 27 May, 2015

Diageo is rolling out new packaging for Smirnoff following the launch of its £4.5m "We're Open' campaign across Europe earlier this month.

Raising a dram for World Whisky Day celebrations

Published: 15 May, 2015

As World Whisky Day kicks of tomorrow, Diageo explains that the rise of social media has helped boost interest in the spirit.

Diageo considers sale of wine business

Published: 05 May, 2015

Global drinks Diageo is said to be mulling the sale of its wine division.

Diageo mulls fate of United Spirits boss Vijay Mallya

Published: 27 April, 2015

Diageo is mulling the fate of United Spirits boss Vijay Mallya, after its Indian- based subsidiary issued a vote of no-confidence in him over the weekend.

Diageo net sales slide in the third quarter as volumes fall

Published: 16 April, 2015

Diageo saw net sales fall 0.7% in the third quarter of this year, with volumes also down 0.8%.

Diageo acquires control of South African beer business, United National Breweries.

Published: 02 April, 2015

Diageo has acquired control of South African beer business United National Breweries, after snapping up the remaining 50% of the business.

Health body urges Premier League to look beyond booze brands for sponsors

Published: 30 March, 2015

The Alcohol Health Alliance is today calling on the Premier League to follow the lead of sporting organisations in France and look outside the alcohol industry for future high profile sponsorship deals.