Following on from the Rueda New Vintage trade tasting at 67 Pall Mall, Harpers partnered with DO to convene a panel to discuss the opportunities presented by the growing diversity in the region, backed by the recently created Gran Vino de Rueda category. James Lawrence reports.
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Aimed at indies and restaurants, DO Rueda’s new marketing campaign is inviting sign-ups to join in the promotion of Rueda wines across the UK.
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In many ways, Rueda has been a counterpoint to Galicia’s roll call of increasingly sought-after (but often niche) whites. As Spain’s premier white wine-producing region, Rueda has long provided crisp, easy-going styles, with the ‘green’ notes of its flagship Verdejo grape dubbed the ‘terrace tiger’ for its popularity as a summer refresher. Not that Rueda is without quality credentials; sitting at 700-800m above sea level on pebble-infused sandy soils, with big diurnal shifts in temperature and many old vines, these green (‘verde’ – Verdejo) wines have thrived here for up to 10 centuries. But as a category, it has more often played the everyday crowd-pleaser to Galicia’s more exalted status among independents and sommeliers.
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DO Rueda will launch a new marketing campaign from September 2022 to April 2023 to increase sales of Ruedean wine.
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The launch of Gran Vino de Rueda is poised to raise the profile of Spain’s most prolific white DO, writes Andrew Catchpole.
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If Rueda is not on your radar, it should be - the white grape-producing region has become one of Spain’s most popular sources of wine.
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In association with DO Rueda
What is it about the style of Rueda that’s driven its popularity?
Spain’s leading white region has its eyes firmly set on the top table, with a new quality tier underpinning its ambition, as Andrew Catchpole reports.
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Spain’s leading white wine export has continued its upward trajectory, with DO Rueda reporting a 15% upswing in 2020.
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The launch of new quality tier Gran Vino de Rueda in Spain’s leading white DO aims to elevate visibility of the top wines from the region.
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Rueda is the Spanish white with the most global appeal, but it’s more complex, higher-end wines deserve to be better known. Andrew Catchpole reports
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Bodegas Protos has made its first foray into DO Cigales with a new winery specifically designed to produce rosé.
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Spanish producer Ramón Bilbao has begun the three-year process of converting its Rioja and Rueda vineyards to organic production methods.
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Boutinot has strengthened its Spanish portfolio with the addition of three new agencies: Gomez Cruzado in Rioja, Bodegas Granbazan in Rías Baixas and Menade in Rueda.
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The Rueda DO has got the approval to carry out a series of modifications to its product specification (basic DO regulations) and labelling instructions.
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The Denomination of Origin (DO) Rueda is to launch an in-store promotion with independent retailers for the first time.
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Boosted by a 2018 bumper crop, the Rueda DO wine board is this year renewing its export campaign switching its focus from the region’s predominant Verdejo grape variety to Rueda.
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Friarwood Fine Wines has announced it is expanding its Spanish portfolio with an exclusive selection from winemaker Carlos Moro.
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Ramon Bilbao, the Rioja producer, has opened a new winery in Rueda.
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