The future of CBD drinks made using cannabidiol is looking uncertain today as the Food Standards Agency (FSA) announced that it has slashed the recommended daily dose from 70mg to just 10mg.
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New CBD-infused wines from South America are to make their debut in the UK this month, adding the first Latin American flavour to this nascent category.
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Spirit Cartel, the spirits arm of Berkmann Wine Cellars, has added CBD drinks brand Gibson’s Goodology to its premium spirits portfolio.
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The global cannabis drinks market will treble in value by 2024, according to research by market analyst Prohibition Partners.
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Look at any predictions for 2020 and beyond, and odds are that you will see the word ‘cannabis’. Looking back to 2019, a few key things set the tone for the next decade. Constellation Brands led the charge for the gold rush by buying an ever-bigger stake in Canadian cannabis producer Canopy Growth, with other companies clambering to get a piece of what has been called the next .com bubble.
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CBD is the new rock ’n’ roll of drinks, but products infused with this by-product of the hemp plant are only just starting to find their feet. A revolution is likely on the way, finds Andrew Catchpole.
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The ASA has banned adverts for a cannabis-oil infused rum, in a ruling that could have implications for the marketing of the fast-growing CBD-drinks sector.
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Experts have warned that alcoholic drinks is the FMCG category most likely to be under threat from cannabis, which will be at the heart of a “global paradigm shift” over the next decade.
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Molson Coors is the latest mega-brewer to announce plans to make hybrid beverages with one of Canada’s leading cannabis producers, further signalling the march of smoke products into the alcoholic sector.
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The global alcoholic drinks industry is facing a moment of reckoning as cannabis laws across the world continue to be relaxed.
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Experts are predicting that cannabis is going to be the next major challenge to wine and spirits, and is already appropriating the alcohol industry’s vernacular. Jo Gilbert reports
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