Buckingham Schenk launches pre-filled wine glasses in Sainsbury's

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Buckingham Schenk has launched a range of pre-filled PET wine goblets under the Italian brand Cavatina exclusively to Sainsbury’s.

 

 

The Tulip range comprises Pinot Grigio, White Zinfandel and Shiraz (rrp £2.49), which are available in 18.7cl PET single-serve wine glasses.

 

 

The goblets were invented by James Nash, who went on Dragons’ Den seeking investment in 2009 but was ridiculed when the TV show’s high-profile stars chose not to invest.

 

 

Since then, Nash has been supplying Marks & Spencer with its Le Froglet range, as well as a host of other brands in convenience outlets, theatres and elsewhere. They are designed to keep wine fresh for up to 12 months.

 


Wine Innovations and Buckingham Schenk announced their partnership at this year’s London International Wine Fair, and this new launch in Sainsbury’s represents the first phase of their new UK strategy.

 

 

At the time Buckingham Schenk’s managing director Jon Pepper told Harpers a “packaging revolution” was taking place.

 

 

“Traditionally, wine served outside is served in a tumbler, but for most wine consumers having a glass of wine is a treat. If you’re drinking wine out of a tumbler, it takes away all the treat aspect for consumers.”

 

 

They are also in the process of developing a new brand for the Tulips, which will launch in 2013.

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