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Gallo looks to grow UK spirits business with launch of New Amsterdam Vodka

Published:  27 November, 2013

Californian wine producer, E&J Gallo, is strengthening its UK spirits portfolio with the launch of New Amsterdam Vodka that has enjoyed considerable success in the US since its launch in 2011.

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Majority of Champagne is not being sold "well" says Taittinger chief

Published:  27 November, 2013

Up to 70% of Champagne around the world is not being sold "well" and the major houses need to step up their act to protect the category, according to the head of Champagne Taittinger, Pierre Emmanuel Taittinger.

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New Zealand wants to be the world's number one producer of lower alcohol wines

Published:  27 November, 2013

New Zealand wants to position itself as the "world's leading producer of high-quality, lower calorie and lower alcohol 'lifestyle' wines" in the biggest research project undertaken by the country's wine industry.

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Drinks brands can block underage followers on Twitter

Published:  27 November, 2013

Twitter has launched an age-verification process for users who want to follow alcohol brands.

The social network has teamed up with brands including Bud Light, Jim Beam, Knob Creek, Heineken and Bacardi, who are incorporating the tool into their Twitter strategy.

Users who click to follow drinks brands will be asked to enter their date of birth. Twitter will then check they are of legal drinking age in that country. Previously followers had to respond to a direct message.

Twitter is working with brands to address the issue of age compliance, but it stresses "compliance with specific industry guidelines around age screening and age-based targeting is, as always, the responsibility of the brand".

One of the major criticisms of age-gating online so far has been that users can simply enter a false date of birth in order to gain access. However, in the small print on a support page, it states that "if a brand becomes aware that you've entered incorrect information to bypass their age screen, they can block you, which permanently bans you from following the account".

To set up this new form of age-screening, clients with account support can contact their teams directly; those with self-serve accounts can request access here.

In a blog post Twitter state: "Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter."

Do you work for a drinks producer, bar or retailer and use Twitter? Would you be interested in using this tool? Let us know by commenting below.

 

 

 

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Specialist Korean cocktail bar opens at Kimchee in London

Published:  27 November, 2013

Korean cocktails featuring authentic spirits such as Soju and Hakushu will be the main focus of a new bar opening up downstairs at the Kimchee Korean restaurant in Holborn in London.

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Independents should target the "ethical" under-35 consumer says IGD

Published:  27 November, 2013

Specialist independent wine merchants and retailers looking to sell organic, Fairtrade and ethically sourced wine and spirits are urged to specifically target the under-35 age group as they are the most likely consumers to want to buy such products, according to new IGD research released today.

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Treasury Wine Estates streamlines senior executive team

Published:  27 November, 2013

Treasury Wine Estates (TWE) has announced today that its executive leadership team, which included five brand business unit leaders and four regional business units, will be reduced to three roles consisting of one chief marketing officer and two regional chief commercial officers, effective immediately.

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The Golden State reports a golden harvest

Published:  26 November, 2013
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Wines of Argentina wins national events award for breakthrough Cambalache initiative

Published:  26 November, 2013

Wines of Argentina's breakthrough Cambalache consumer event, that helped celebrate the best wine, food, music and art that the country has to offer, has come top in an industry award for brand experience. It has also been announced that Cambalache will return in 2014 with events planned for both London and New York.

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Burgundy School of Business launches Wine & Spirits program

Published:  26 November, 2013

The Burgundy School of Business launched the first international institution of its kind, offering a comprehensive program that focuses on the business of wines and spirits called the School of Wine & Spirits Business (SWSB) in Dijon, France.

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Scottish multi-buy promotions ban has not hit alcohol sales says new study

Published:  26 November, 2013

Banning multi-buy promotions for alcohol has failed to hit alcohol sales in Scotland, according to a new academic study.

 

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Shoppers waiting for Christmas deals before spending says Nielsen

Published:  26 November, 2013

Consumers are increasingly holding back on their grocery shopping and waiting for Christmas deals to come in to play as the performance of the UK's major supermarkets declined for the third successive 12-week period, according to the latest statistics from retail analysts Nielsen.

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Shoppers waiting for Christmas deals before spending says Nielsen

Published:  26 November, 2013

Consumers are increasingly holding back on their grocery shopping and waiting for Christmas deals to come in to play as the performance of the UK's major supermarkets declined for the third successive 12-week period, according to the latest statistics from retail analysts Nielsen.

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Producers urged to push sweeter sparkling wines in China

Published:  25 November, 2013

The paltry sparkling market in China could be significantly enlarged by promoting sweeter sparkling wines, according to leading professionals engaged in the country.

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Social media is "essential" for brands looking to break in to Chinese wine market

Published:  25 November, 2013

A social media presence in China should now be considered an "essential part" of any wine brands marketing strategy in the country, according to analysts Wine Intelligence.

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Independent Wine Crew joins forces to help each other run better businesses

Published:  25 November, 2013
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Diageo hopes to prop up United Spirits deal by selling "bulk" of Whyte & Mackay

Published:  25 November, 2013

Diageo is offering to sell off a "bulk" of its Whyte & Mackay whisky brands in order to address concerns the Office of Fair Trade (OFT) has had over competition issues in the British whisky market.

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North west's Michelin starred restaurant Fraiche goes on the market

Published:  22 November, 2013

One Michelin star chef, Marc Wilkinson, has put his Wirral-based 12-cover restaurant Fraiche on the market.

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Treasury Wine Estates and Accolade sign further bottling agreement in California

Published:  22 November, 2013

Treasury Wine Estates has signed a further deal this week with Accolade Winesto provide packaging and production services for several brands based in California, including its Geyser Peak, Atlas Peak and XYZin brands.

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Online grocery sector set to increase by 123% in the next five years

Published:  22 November, 2013

Online grocery sales are set to grow by a staggering 123% to be worth £14.6 billion by 2018, according to the Institute of Grocery Distribution.

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