Liquers - Harpers Wine & Spirit Trade News

Travel retail focus for Tia Maria and Disaronno

Published: 30 July, 2013

Italian brand owner Illva Saronno is looking to push Tia Maria and Disaronno in the travel retail sector following domestic sales growth in new markets.

UKBG crowns Bénédictine cocktail competition winner

Published: 24 July, 2013

The UK Bartenders Guild has announced the winner of its National Cocktail Competition, sponsored by Bénédictine...

Fireball liqueur under fire from ASA

Published: 19 July, 2013

Hi-Spirits has come under fire from the Advertising Standards Authority for its Fireball cinnamon whisky liqueur...

Disaronno Mixing Star creates Killer Cocktail

Published: 16 July, 2013

Dutch bartender Tess Posthumus has been crowned Disaronno Mixing Star 2013 at the European final...

UKBG announces Bénédictine finalists

Published: 08 July, 2013

Twenty-two regional mixologists are to compete in the last leg of the UK Bartenders Guild National Cocktail...

Hendrick's creator launches blood orange liqueur in UK

Published: 23 May, 2013

A Sicilian blood orange liqueur claiming to be the first of its kind has been launched in the UK by the creator of Hendrick's gin.

Tia Maria challenge to create cocktail with a twist

Published: 03 April, 2013

Tia Maria is inviting creative bartenders to come up with a twist on the classic Tia Espresso Martini in an online...

Fridge-friendly bottle for Baileys

Published: 04 March, 2013

Diageo has redesigned the Baileys bottle to make it slim enough to fit inside a fridge door.

John Humphries: a history and tribute to Cassis

Published: 11 January, 2013

For many years I have worked in the wine trade in London. One spring afternoon I returned to our cellar near Borough Market to find that my boss...

Drambuie helps re-open Edinburgh's Tron Kirk

Published: 26 November, 2012

This New Year's Eve, Drambuie will be bringing the traditional Hogmanay celebrations back to its roots, as it...

Jägermeister and Sourz gear up for festival activity

Published: 11 July, 2012

UK drinks brands Jägermeister and Sourz are to appear at summer festivals to promote their brands in an increasingly interactive way.

New design for Tia Maria

Published: 22 June, 2012

First Drinks-distributed Tia Maria has been given a new bottle design to ensure greater standout on the shelf and back-bars.

Baileys goes Biscotti

Published: 17 November, 2011

Always a favourite for the time of year, Diageo is to further expand on Baileys Original by bringing Baileys Biscotti to the creams category in a 1ltr (rrp £20.86) and 70cl (rrp £14.95) format.

Tia Maria in bar blitz

Published: 19 August, 2011

Tia Maria has embarked on a six-week blitz of UK bars to promote a range of new serves for the liqueur.

UK rollout for flavoured Smirnoff and Baileys

Published: 02 March, 2009

Diageo is rolling out two new flavoured Smirnoff vodkas and a coffee-flavoured version of Baileys in the UK, after successful test markets.

Grand Marnier launches supermarket sampling campaign

Published: 17 November, 2008

Grand Marnier has launched a sampling programme as it bids to enhance the liqueur's usage during the autumn and winter months. Text

Grand Marnier cosies up to consumers

Published: 14 August, 2008

An audacious limited edition bottle of Grand Marnier Cordon Rouge is designed to create new consumer perceptions of the iconic orange and cognac brand. TextAn audacious limited edition bottle of Grand Marnier Cordon Rouge is designed to create new consumer perceptions of the iconic orange and cognac brand.

Grand Marnier's new cocktail targets 100,000 consumers

Published: 18 January, 2007

A seven-figure consumer and trade promotional campaign for Grand Marnier focuses on a new summer cocktail called the Grand Esprit, created by award-winning mixologist Jamie MacDonald.

Bottlegreen and Grand Marnier team up with new cocktail

Published: 30 November, 1999

Grand Marnier and Bottlegreen Drinks Company have joined forces to launch a seven-figure joint marketing campaign over the summer season targeting the consumer, retail and on-trade sectors.