Drive to restore British gin to ‘former glory'

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The former founder of Tyrrells crisps is rolling out a British gin in the wake of new figures that show an annual 11.6% increase in gin sales.

 

William Chase, the owner of Chase Distillery in Herefordshire, will launch Williams Great British Extra Dry Gin in a bid to "restore gin to its former glory across Britain".

 

Chase claims the brand is first single estate English gin to be created in over 200 years. It is made using Juniper buds and berries, along with 10 botanicals including cinnamon, nutmeg, ginger, almond, coriander, cardamom, cloves, liquorish and lemon.

 

Consumers of premium quality vodkas are driving the increased sale of gin in the UK, according to Chase. The latest figures from the International Wine & Spirit Research shows gin sales have increased by 11.6% to 304,750 cases over the last year, with UK gin now making up 7.9% of the home gin sector.

 

"Bartenders in Britain have fallen in love with gin again," Chase said. "Traditionally it was women who drank gin, but now more and more men are drinking it. Discerning customers are developing a love for the flavour of gin in cocktails over vodka."

 

On the nose, the gin is described as having notes of dry juniper with zesty citrus. "Juniper, dark chocolate and citrus zest is upfront on the palate, followed by warm spicy notes in cinnamon, nutmeg and ginger," Chase added.

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