Enotria partners with the Company of Wine People brands
UK importer Enotria has partnered with wine exporters the Company of Wine People in a bid to grow its South African Category in the UK.
One of South Africa's top wine exporters, its core brands include one of the UK's top 20 wine brands Arniston Bay, plus Kumkani, Welmoed and Versus.
Its brand and business development manager for the UK, Ireland and Iberia, Paul Waddingham, said Enotria is "the ideal partner to grow together our full portfolio of brands and build on the opportunities that the South African category offers in the UK".
Enotria's chief executive, Alison Levett, said it has been seeking an additional partner to enable it to work across a broader spread of channels. "Enotria has a long association with South Africa, and we are proud to have several award-winning family wineries in our portfolio particularly suited to the on-trade and more specialist retail."
"Their brands, including such well known names as Arniston Bay, are at the cutting edge of innovation with packaging and lighter alcohol solutions; they will provide us with range diversity, but also the scope to enable us jointly to have a more focused presence in the South African category."
The partnership will take effect from February 1, 2013. The Company of Wine People was previously distributed by Percy Fox.