Naked Wines promotes Eamon FitzGerald to managing director

The online wine retailer Naked Wines has promoted Eamon FitzGerald to managing director of its UK operation.

Eamon FItzGerald

Naked Wines Eamon FitzGerald

Source: Tim Atkin MW

Naked Wines has named Eamon FitzGerald its new managing director.

Dubliner Fitzgerald joined the UK’s fastest-growing wine company two years ago as ‘the Naked Wine Guy’, hired to find up-and-coming winemakers. Despite the promotion, he is, he told Harpers, ‘still the Naked Wine Guy at heart’.

The premise behind Naked Wines is that it finds small independent winemakers for its customers to fund directly, and FitzGerald said that his vision is to make the company ‘the most exciting wine shop on the planet’.

“Our goal is to find the best winemakers behind the most well-known and prestigious brands in the world, and fund them to make sensational wine at sensible prices”, he said.

“Just like celebrity chefs are now more famous than the restaurants they started out in, we want to make heroes out of winemakers, not the piece of soil on which the grape is grown”.

FitzGerald added that the company’s biggest challenge now – and its biggest opportunity – is mobile technology.

“Traffic is doubling every single year and customer behaviour is different on a device versus the traditional desktop. So how we create new opportunities on this platform is going to be a big challenge – we’ve got a few ideas up our sleeves.”

FitzGerald is passionate about Naked Wines and its business model. It revolutionises selling, he believes, by using the internet to connect producers and customers, thereby eliminating the middle man and leading to a better product for less money. are doing it for furniture, BrewDog are nailing it for beer. And we’re doing our bit for the winemakers out there”.

Based in Norwich, Naked Wines was founded in 2008 by Rowan Gormley, who also set up Virgin Money. Gormley remains at the helm of the company, amid plans to expand into Australia and the United States.



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