Majestic has appointed John Colley to the new position of managing director.
He will join the company on October 1 in a role which covers all 211 Majestic stores including one in Calais.
Colley has been in retailing for more than 20 years, most recently as chief executive officer of Praxis Netherlands, a Dutch DIY chain.
He also held senior positions at Kingfisher, working as commercial and marketing director for B&Q and commercial director for Screwfix.
At Majestic, he will report to chief executive Rowan Gormley who took on the role after Majestic's acquisition of Naked Wines this year.