Le Creuset launches display competition for wine accessory range

Published: 30 August, 2011

Le Creuset is celebrating its launch of Le Creuset Wine Accessories by inviting retailers to create themed competition window displays of its new products.

The theme "Celebrate with Le Creuset"aims to offer retailers the opportunity to showcase their individual, creative merchandising skills and design.

Le Creuset Wine Accessories feature brand colours and provide everything you need to carry out the key "wine rituals" with finesse, namely cooling, opening, serving and preserving.

The three prizes include £100 worth of Le Creuset products for two nominated members of the winning visual merchandising team, plus 2nd and 3rd prizes.

All members of staff in each of the winning stores will receive a Le Creuset Wine Cooling Sleeve.

The Wine Accessories range is a natural extension to Le Creuset premium cookware, kitchen and dining collections, and offers retailers a further platform in which to now sell an even wider range of products for home entertaining under the Le Creuset brand.

To enter, retailers must show their Le Creuset Wine Accessories display for a minimum of two weeks between October 1 to November 30.

For more information www.lecreuset.co.uk

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