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Turning Leaf targets impulse retailers

Published:  21 September, 2011

Californian wine brand Turning Leaf is inviting retailers to design and build the most visually eye catching display in-store to be in with a chance of winning a share of £5,000.

The competition is tailored specifically for impulse customers throughout the UK and will see Turning Leaf distribute 6,000 bespoke point of sale kits, including an introduction letter, A3 posters, shelf barkers and wobblers.

Up for grabs is a first prize of £3,000; second prize of £1,000; and two third prizes of £500 each.

A series of neck collars have also been produced to highlight the award winning credentials of the wines, which won 13 awards across European competitions including The International Wine Challenge.

Sarah Barrett, associate marketing manager for Turning Leaf, said: "This activity gives us the opportunity to engage with the impulse sector creatively.

"In doing so we will also be highlighting the premium, award winning credentials of Turning Leaf to impulse retailers and ultimately consumers."