Hardys to sponsor MasterChef Live and BBC Good Food

Published: 27 October, 2011

Hardys is ramping up its association with cooking by signing up to sponsor MasterChef Live and the BBC Good Food Show.

The Australian brand, which has been a key sponsor of Channel 4's Come Dine With Me hit programme, is the exclusive sponsor of the MasterChef restaurant experience and bar. The restaurant experience will showcase a selection of dishes from across London's top Michelin starred restaurants, all served with a glass of Hardys.

Philip Goodband MW will host a series of 30 minute food and wine tasting sessions at the Hardys stand.

Neil Anderson, marketing controller at brand owner Accolade Wines, said: "Hardys sponsorship of MasterChef Live and the BBC Good Food Shows is ideal for the brand because it allows us to showcase Hardys wide range of quality wines which appeals to different consumers and are perfect for different occasions. We're very excited to be a part of these prestigious events and anticipate a fantastic year of attendance with significant traffic to our stand."

MasterChef Live runs from November 11 to 13 at London Olympia and BBC Good Food Show Winter goes from November 23 to 27 at Birmingham's NEC.

Printer friendly version