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Accolade Wines announces £4.5million revamp for Hardys Nottage Hill

Published:  18 November, 2011

Accolade Wines has announced a £4.5million packaging and promotion revitalisation of its Hardys Nottage Hill range.

Accolade Wines has announced a £4.5million packaging and promotion revitalisation of its Hardys Nottage Hill range.

Hardys' aims to convey its heritage, expertise and quality through its classic 'Hardys 1853' message on the neck of the bottle, reinforcing its 'winemakers for five generations' legacy.

The new distinctive design sees the Nottage Hill name along with a sketched illustration of the Nottage Hill vineyard displayed more prominently on the label.

The redesign is being supported with a heavyweight marketing investment, which sees Hardys Nottage Hill as the focus of the Hardys Come Dine With Me sponsorship idents which will run until the end of the year.

Hardys Nottage Hill has also been showcased at the heart of the prestigious BBC Good Food Show events this month, where Hardys was the exclusive sponsor of the MasterChef Restaurant Experience.


Neil Anderson, marketing controller at Accolade Wines, says: "This significant marketing investment reflects the importance of Hardys Nottage Hill, which has a rich heritage and identity we want to champion, we are confident that the new design, with its substantial marketing support, will help to further drive sales of Hardys Nottage Hill."

Hardys is the number one Australian wine brand  in the UK (total off-trade value sales Nielsen Data to 06/08/11).

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