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Tesco introduces lighterweight Champagne bottle

Published:  05 December, 2011

 

Tesco has launched the first lighterweight Champagne bottles to its range, as part of its drive towards sustainability.

Tesco has launched the first lighterweight Champagne bottles to its range, as part of its drive towards sustainability.

The lightweight bottle initiative, which is being led by the Comite Interprofessionnel du Vin de Champagne (CIVC), will see a 7.2% weight reduction in standard 75cl Champagne bottles - taking them from 900g to 830g.

Its exclusive De Vallois Champagne will take the lead which will be followed by the rest of its range over the next few years, in order to reduce glass waste, cut carbon emissions and lower transportation costs.

Andrew Gale, category technical manager for the Tesco Beers, Wines and Spirits division, said: "We are delighted to be further expanding our existing lightweight bottle range to include Champagne bottles and expect to see all UK stock in this format within the next few years.

"We are fully committed to reducing glass waste across our entire drinks portfolio and are working closely with our suppliers and the wider industry to deliver significant CO2 reductions throughout our supply chain.

"We are confident that the Tesco shopper will respond positively to the move."

Tesco secured headlines last year when the retailer introduced the lightest-ever wine bottle onto its shelves weighing in at just 300g, compared to a standard bottle at 420g.

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