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Retailers need to improve online offering, says Shopow

Published:  12 January, 2012

Retailers need to develop and improve their online offerings and to embrace the 'social shopping' phenomenon, according to retail search engine, Shopow.

Retailers need to develop and improve their online offerings and to embrace the 'social shopping' phenomenon, according to retail search engine, Shopow.

The comments come on the back of Tesco figures released today, which revealed a decline in Christmas sales performance, plus other top retailers that have posted lacklustre results over the festive period - despite heavy discounting.

However, according to Shopow, online shopping is helping some retailers break records with John Lewis, Debenhams and Marks and Spencer reporting substantial increases in their online sales.

Ellen Flood, director, Shopow, said it shows the internet is developing into a key element of the retail landscape: "What we will see this year is the evolution of the high street with leading retailers changing their approach, and in many cases their product lines, to reflect the tastes of the modern shopper.

"As more people are become internet savvy, retailers will need develop and improve their online offerings and to embrace the social shopping phenomenon which is gathering pace."

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