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E.&J. Gallo reveals 'film club' as part of 2012 activity

Published:  22 February, 2012

E.&J. Gallo plans include the launch of the Gallo Film Club brand platform, and a Gallo Family Vineyards Moscato, as part of its 2012 activity.

Designed to drive brand engagement and trial, the Gallo Film Club, which will be launched mid-April, has been developed to encourage and inspire people to organise home based film clubs.

The campaign will form part of a partnership between Gallo Family Vineyards and a major American movie studio, yet to be revealed, and will be hosted online at

The site will provide information about creating the perfect film club night in and will be supported with a Facebook campaign.

Its new Moscato and Merlot Rosé will help promote the Gallo Film Club at point of purchase by promotional codes offering consumers a complimentary DVD with every purchase.

The addition of a Moscato varietal to the Gallo Family Vineyards will launch into the UK on and off-trade in March (rrp £6.79) to support growing consumer demand for approachable wines that are lighter in alcohol and sweeter in style.