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Online wine sales outperforming the market, says IMRG

Published:  26 March, 2012

Online sales of wines, spirits and beer grew by 20% in 2011, outperforming overall market growth of 16%, according to IMRG Capgemini.

Online sales of wines, spirits and beer grew by 20% in 2011, outperforming overall market growth of 16%, according to IMRG Capgemini.

The IMRG Capgemini e-Retail Sales Index showed the average online spend for alcohol has grown significantly over recent years, from an average of £91 in 2009 to £148 last year.

The latest results reveal BWS sector grew 9% year-on-year in February, on the back of very strong growth in February 2011 when sales were up 37% year-on-year.

IMRG predicts the UK online retail sector will grow by 13% in 2012, but given recent figures for the alcoholi drinks sector, it anticipates this sector will see growth of over 15%.

The IMRG Capgemini Index, which started in April 2000, tracks 'online sales', defined as 'transactions completed fully, including payment, via interactive channels' from any location, including in-store. Over 100 retailers contribute their data to the index including Berry Bros & Rudd, Binends.com, Majestic Wine, Naked Wines, Tesco, Turton Wines, Waitrose and more.

To join the index email IMRG Capgemini's chief information officer Tina Spooner

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