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Supermarkets offer Great Yarmouth retailers free sale of alcohol training

Published:  12 April, 2012

Local retailers in Great Yarmouth will be offered free training by supermarkets Asda, Tesco and Sainsbury about the sale of alcohol, as part of a bid to crack down on under-age drinking.

A Community Alcohol Partnership CAP, scheme launched on April 11, aims to bring a variety of agencies together to focus on three main elements; education, enforcement and public perception.

Local retailers, youth services, trading standards, police, schools, charities and other departments within Great Yarmouth Borough Council and Norfolk County Council, will be involved.

Specific areas around the town will be the focus of action to tackle the nuisance created by young people drinking alcohol in public places, plus the initiative seeks to address the problem of young people being able to procure alcohol through proxy purchasing and from home supplies.

At the same time as extra funding was made available for the TS Warrior Naval Cadet Corps to give local youngsters the chance to develop their skills and find jobs.

Baroness Newlove, the chairman of the community Alcohol Partnership (CAP) joined the communities secretary Rt Hon Eric Pickles MP, local MP Brandon Lewis and Norfolk county councillor, Harry Humphrey, to launch the CAP scheme.

Baroness Newlove said: "I have been delighted to see the tremendous work CAP schemes have done to help reduce the harm and anti-social behaviour associated with under-age drinking across the country.

"I am particularly pleased that in Great Yarmouth we are able to combine our efforts with an enormously worthwhile alternative offering young people the skills they need to get a good job and prosper in life."