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D'Istinto relaunched

Published:  23 July, 2008

Edward Cavendish & Sons is relaunching the Italian brand D'Istinto, following the development of a new partnership with Sicilian-based winery Casa Vinicola Calatrasi. Edward Cavendish will be responsible for the distribution of D'Istinto in the off-trade sector. D'Istinto will be relaunched at the Definitive Italian Tasting, Lord's Cricket Ground on Thursday 3 July. The range, which has now been repackaged, comprises two dual blends: a Catarratto/Chardonnay and Sangiovese/Merlot (4.99); five single-varietals: a Chardonnay, Nero d'Avola, Merlot, Primitivo and Syrah, (5.99); and Magnifico, a blend of Nero d'Avola, Syrah, Sangiovese, Merlot and Cabernet Franc (8.99). D'Istinto is currently distributed by Morrisons.