Subscriber login Close [x]
remember me
You are not logged in.

New website to help licensees sell more wine

Published:  14 June, 2012

Pubs and bars can maximise their returns from wine by focusing on product knowledge and visibility, according to a new website for licensees.

Pubs and bars can maximise their returns from wine by focusing on product knowledge and visibility, according to a new website for licensees.

Launched by CyT UK, raisingyourbar.co.uk is aimed at the UK's pub and bar sector and offers sales and merchandising advice, how-to guides and tips and tricks to help licensees sell more wine.

It is also designed to give bar staff the confidence to recommend, up-sell and manage their wine list profitably. The Wine Tips section of the site provides a quick and easy wine style guide while short videos feature ideas on matching wines with food.

Raising Your Bar also includes a loyalty scheme whereby pubs and bars can win free gifts, rewards and prizes by registering online and collecting the barcodes on the outer cases of Concha y Toro wines.

Faith Knight, trade marketer at CyT UK, said: "Wine can be a confusing and daunting topic but not anymore. We have designed Raising Your Bar to help make the process of listing, selling and promoting wines in pubs and bars much easier."

Keywords: