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Bibendum promotes British drinks at UKTI

Published:  14 August, 2012

Bibendum is flying the flag for British drinks at the British Business Embassy as part of the Olympic & Paralympic Games international business legacy programme.

UK Trade & Investment is hosting the largest and most ambitious set of trade and investment events ever held in this country at Lancaster House. Over 3,000 government minsters, business leaders and policymakers from the UK and overseas will attend summits on issues inclusing energy, infrastructure, sport and retail, food and drink.

As an official supporter of the British Business Embassy, Bibendum is showcasing British drinks at all receptions and events.

Its focus is on small, artisan producers such as London's Sipsmith Gin, Chase liqueurs and Glasgow's WEST brewery. English wine also features prominently with Chapel Down and Nyetimber being served.

Michael Saunders, Bibendum's managing director, said: "UK Trade & Investment have done a terrific job curating a programme of outstanding events that clearly demonstrate the very best of British business, and it makes perfect sense that we use this opportunity to put our very best wines, spirits and beers in front of such an influential global audience."

Martin Uden, UK Trade & Investment's managing director of the British Business Embassy, said: "We are very pleased to have been able to support leading independent British companies such as Bibendum and work in partnership with them to create a world class experience for our guests. The feedback we have had to the hospitality, including the best of British drinks, has been outstanding."

As part of the drinks programme for the British Business Embassy, Bibendum's resident spirits team have created a range of bespoke British cocktails, including an Earl Grey Martini made with Sipsmith Gin (recipe below) and an English Country Garden made with Chase Vodka, Chase Elderflower Liqueur and apple juice from Kent's Hush Heath Estate.