Subscriber login Close [x]
remember me
You are not logged in.

VOUVRAY BOSS: NO LABEL CHANGE

Published:  23 July, 2008

By Josie Butchart

Vouvray appellation chief Phillipe Brisbarre refuses to change labelling practices in the Loire - despite calls for Loire producers to make it clear whether wines are dry or sweet. Speaking at a tasting of Loire whites in London last week, Brisbarre told Harpers: Consumers must try the wines and find out for themselves. It is difficult for people to know if our wines are sec, demi-sec or molleaux, but that is a peculiarity of Vouvray'. Asked whether producers were concerned by consumers' confusion, Brisbarre pointed out that appellation rules were based on residual sugar levels, adding: This does not give an accurate picture of the total balance of the wine.' Hilkka Boldt, export manager of Vins du Val de Loire, said: Some wine growers understand the export market better and are starting to put an indication of sweetness on the back label, but more traditional producers do not want to change.'

Keywords: