Funkin launches summer pitcher promotion

By Emily Kearns

Published: 31 May, 2013

Mixers producer Funkin has announced it will issue 1,000 'pitcher kits' to help pubs and bars improve their cocktail menus this summer.

From June, Funkin said it will distribute the kits to wholesalers nationwide. Each kit contains jugs, mini shakers, bar spoons, bar runners and point-of-sale material.

They are available to on-trade customers buying one of each case of Funkin Mojito, Funkin Strawberry Daiquiri and Funkin Cosmopolitan from the Funkin one-litre cocktail mixer range.

Customers will also receive staff training materials, including a guide on mixing a cocktail in 10 seconds by following three simple steps.

Funkin's CEO, Andrew King, said: "Cocktails are booming across the on-trade and our cocktail mixers offer a simple solution, enabling all pubs and bars to exploit this growing trend and drive sales within the category. They allow bartenders with minimal training to create quality cocktails.

"Pitcher serves are perfect for summer as customers can sit in the sun and enjoy a drink to share with friends."

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