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The JWT Austerity Index

Published:  16 August, 2013

Austerity Index: How consumers are spending their money and coping in these times of austerity

A measure of how the UK is feeling and dealing with austerity. Quarter 2 2013 Results

The JWT Austerity Index is a composite measure created using five key consumer metrics. We use five metrics because we believe austerity has many facets which cannot be adequately captured in just one question. The metrics we track are as follows: Consumers select a score out of ten on each metric. In each question, a high score indicates an impact of greater severity. We created an index for each of the five component metrics by dividing those scoring themselves in the negative range (6-10) by those scoring themselves in the positive range (1-5), and then multiplying the result by 100. The Austerity Index is an average score calculated across all five of our austerity metrics. We polled 600 UK consumers in June 2013 using JWT's proprietary SONAR panel. The Austerity Index is a quarterly survey - our next edition will be released October 2013.

  1. Standard of Living
  2. Surviving or Thriving?
  3. Restricting Spending
  4. Difficulty Saving
  5. Six Month Outlook

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