Whisky fans name Glenmorangie single malt Taghta

By Erin Smith

Published: 26 September, 2013

Glenmorangie, which is running a crowd-sourcing Cask Masters whisky creation programme aimed at getting members of the public involved in the whisky-making process, has announced the winner of a contest run last month to name the single malt, confirming it will be called Taghta, which is the Gaelic word for "chosen".

Glenmorangie had asked enthusiasts to choose the name of its new single malt whisky. The whisky producer reported receiving thousands of suggestions, which were whittled down to a shortlist of three and then translated into Gaelic by expert Dr Aonghas MacCoinnich, and put to an online vote.

Stage three of the five-step Cask Masters programme begins now with members of the public uploading pictures and ideas to an online gallery to inspire the packaging of the new limited edition single malt whisky.

The crowd-sourcing programme was launched in March and will run for 18 months, with the new limited edition Glenmorangie whisky ready for release in the autumn of 2014.

The winner was Taghta (Tuh-ta) and is the Scottish Gaelic translation for "chosen". Coileanta (Coh-lahn-tah), which is Scottish Gaelic for "mastery", came in second, while Salainn (Sahl-ing), Scottish Gaelic for "salt" came in third. Glenmorangie itself means "glen of tranquility".

MacCoinnich, who helped in the selection of the finalists, said: "As predicted, it was really difficult to pick out the best three names from the thousands of entries we received from across the world. The public have now chosen their favourite and I'm very pleased with the result. It really is a good 'choice' in all senses of the word. 'Taghta' is widely used in Gaelic, meaning something that is 'excellent', 'choice' or 'chosen', and is used to convey the idea of something that is well done."

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