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Wine brands with no back story will struggle warns Ste Michelle's Ted Baseler ahead of Wine Vision

Published:  05 November, 2013

New wine launches that offer no back story other than what varietal or blend they are are not going to connect with modern wine consumers, warns Ted Baseler, president and chief executive of US winery, Ste Michelle Wine Estates, speaking ahead of this month's Wine Vision conference in London.

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