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Natasha Hughes on the intricacies of changing appellation names in the Rhône

Published:  21 January, 2014

One of the most frequently cited Shakespearian quotes suggests that: "A rose by any other name would smell as sweet". In the clear light of day, however, this is a proposition that simply does not hold up. Would you, for instance, eat in a restaurant called 'The Rubbish Dump' or buy a house in an area known as 'Price Tank Town'? Nope, thought not.

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