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Jerry Lockspeiser: when it comes to liking wine preconceptions are everything

Published:  21 February, 2014

Many years ago I was trying to sell Argentinean wine to the Co-op. We had a delicious, modern style Torrontes that had been custom made for the UK market but I just could not persuade the buyer, of its merits. He tasted it several times always with the same result: he said he didn't like Torrontes. 

 

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