Campo Viejo's Streets of Spain festival attracts 300,000 people

By Erin Smith

Published: 07 May, 2014

Campo Viejo's Streets of Spain festival doubled in size this year, attracting 300,000 people to London's Southbank Centre over the May bank holiday.

The festival was a celebration of Spanish wine, food, culture and art aimed at consumers and sponsored by Pernod Ricard's Rioja brand.

Lucy Bearman,head of marketing at Campo Viejo, said: "This year's Campo Viejo Streets of Spain event built on the success of last year's, with a bigger and more vibrant offering that attracted an estimated 300,000 people over the hank holiday."

The event had market stalls, providing food and drink, that lined the Southbank waterfront and replicated the famous La Boqueria marketplace in Barcelona.

Additionally, consumers had the opportunity to learn about the wine blending process, participate in tastings and even blend their own Campo Viejo wine.

Campo Viejo 2014 Street of Spain Festival held at Southbank Centre in London

Professor Charles Spence is a leading experimental psychologist at the University of Oxford who studies multisensory perception and how it relates to food and drink. At this year's festival, he was gathering data and set up the Colour Lab, an area researching how colour and sound may affect the taste of wine.

Bearman said: "As well as enjoying good quality wine and authentic Spanish food, approximately 3,000 people visited the Colour Lab, the biggest multisensory experiment of its kind."

Urban artist Okuda and Remed, who participated in last year's event and also designed the limited edition Campo Viejo bottle that was released in April, returned to provide art demonstrations.

Last year's event attracted 160,000 attendees.